West magazine

Dave Willardson's painting for the influential West magazine, a supplement to the LA Times. West helped define California visual culture - commissioning work by Ed Ruscha among others. Helmed by art director Mike Salisbury who went on to art direct Rolling Stone in its glory years, shitloads of album covers and then switched from editorial design to advertising. Mike hired Dave Willardson, Bob Zoell and many other goddamn great illustrators. He also wrote a WILD introductory essay for Overspray that describes what the LA scene was like in the 70s.