The Mighty Archive

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Tuesday, February 17, 2009

Charles E. White III Rules The World

The clinically shy Charlie White produced this humble self promotion piece in 1967 featuring spectacular photographs by David Willardson. The layout, right down to the typography, was influenced by their L.A. contemporary Ed Ruscha's books from that period. Of course this booklet dovetailed nicely with the Charlie White III billboards that went up around L.A. at the time. More on that later.

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About the Author

Norman Hathaway
Brooklyn, New York, United States
Norman Hathaway is a designer and writer whose primary focus is on contemporary, lesser-known design techniques and personalities. Norman's professional experience has spanned many design disciplines, from sign painting to filmmaking. His clients included The Design Museum, The Royal Academy of Arts, Paul McCartney and Peter Gabriel. He has lectured widely on design at the London College of Printing, The Royal College of Art, Goldsmiths College and other schools. He currently lives in Brooklyn with his daughter Wilma.
© 2008 PictureBox Inc. and Norman Hathaway